Why Advertise?

Demographics and Statistics

Subscriber Cross Section

65% of HomeToys Readers and Subscribers are key home technology industry players. The remaining 35% includes high-tech consumers.

Home Tech Industry Players:

• Dealers and Integrators
  Doing research and looking for new products
• Distributors
  Looking for new products to carry
• Manufacturers and Designers
  Looking for markets and product ideas
• Builders and Contractors
  Looking for new products and installers
• Educators and Consultants
  Doing research
• Press and PR Agents
  Looking for trends, products and services to feature and promote

Ad Formats and Specifications

There are several ways to advertise on the HomeToys website. All advertisers receive a login id allowing them to view and analyze their campaign at any time. Ad content can be changed at any time during the campaign allowing market experimentation and targeting. Rather than discounting unsold banner and hot spot views to third parties, we give our customers the extra views for free!

Run Of Site (ROS) Ad Formats

Full Page Showcase Ads

Full Page Showcase Ads - The Only Ad You Really Need

Just like a magazine ad. Full page of color photographs and text … BUT … the ad can also contain multiple links guiding readers directly to specific pages on your website. Promote multiple products and / or services on one ad page. This ad could be the only website you need.

• 600 pixels maximum width
• Multiple links and images allowed
• Unlimited text
• Minimum 3 month campaign

Newsletter Sponsorships

Reach customers directly by including a three-line message in one of our opt-in monthly email newsletters. All newsletter sponsorship campaigns run for six (6) months.

Newsletter subscription options include:

General Newsletter

• Once per month to over 20,000 home entertainment and technology enthusiasts.

Industry Newsletter

• Once per month to over 10,000 dealers, installers, manufacturers, PR companies and others who work in the industry.

Newsletter PLUS

• Includes all benefits of general or industry newsletter sponsorship, PLUS a Sponsored Text Link.
• This opportunity will provide you 300,000 additional views of your text message!

Ad Packages and Special Offers

Combine newsletter sponsorships, ad formats and exclusive placements to reach the target audience with your message. Here are some campaigns we've designed to meet specific goals. Discuss the details of these and other special ad campaigns with one of our Sales Representatives.

Here is a sample of what we can offer:

Popular Page Sponsorships

Focus your ad campaign and gain exclusive positioning on one of our most popular pages.

Home Page - Maximum ROI

• Exclusive "above the fold" advertising campaign on the HomeToys Website Home Page
• For one month each quarter your company will have exclusive coverage with one banner ad and one tile ad in a fixed position above the home page fold, along with a featured product link, which takes the reader to your full page Showcase Ad.
• This position gives you the best ROI.
• Minimum 6 month campaign

Emagazine Cover - Exclusive Featured Coverage

• Exclusive "above the fold" advertising campaign on the cover page for one Emagazine issue (published semi-monthly).
• You will receive exclusive coverage in a fixed position on the cover page, including one banner ad and one tile ad.
• This position is hot for followers of our eMagazine.
• Minimum 6 month campaign.

eMagazine Article Sponsorship - Runs FOR LIFE!

• "Above the fold" advertising campaign within a specific eMagazine Article.
• Embed your ads within specific content.
• Choice to either sponsor your own article or any one of the many fine contributions in our semi-monthly eMagazine.
• Your banner ad will be fixed within the article … FOREVER.  All articles remain in our library indefinitely.
• 2 month feature

Special Campaigns

These campaigns are designed to provide solutions to special situations by providing a range of ad formats suitable to achieve the desired goals. Contact a Sales Representative to discuss how our packages can be customized to meet your marketing needs and budget.

Product Launch

• Blast your message everywhere with newsletter announcements and multiple ad formats.
• 3 Month duration

Trade Show Sponsorship

• Be seen where it counts! Special Trade Show News Reports are limited to only five (5) sponsor tiles, which appear where news announcements for the show are featured.
• In addition, you will be listed as a Tradeshow Sponsor in all of our email newsletters for the campaign duration.
• 3 Month duration

Branding Campaign

• Build your brand by having multiple ad formats and high impression counts.
• 6 Month duration

Special Bonuses and Savings

The following bonuses and additional services are included in every ad campaign with HomeToys.

• FREE Ad Set-up – No fees are charged to set up your ad campaign.
• FREE Information Service – Receive a monthly list of contacts that specifically ask for more information about your product or service. Includes Name, Address and Email information. Expect 30-50 contacts per month.
• FREE Hot Product Listing - Pick a product or service to focus on - rounds out your campaign.
• FREE Management and Statistics Reports – Log into our ad server to view and analyze your campaign at any time (Showcase ads excluded).
• Multiple Ad Creatives – Provide two (2) ad creatives and split the views within one campaign.
• FREE Midstream Ad Changes – Swap ad creatives at any time without additional charges.
• Bonus Ad Views – HomeToys does not sell extra space to thirrd-party ad servers. Unsold ad views are shared among our clients at no extra charge.
• FREE Press Releases and Product Announcements – Free at any time.
• FREE Directory and Link Library Listings – Free listings remain in our library forever

Ad Design and Creation

Discuss your needs with a Sales Representative. Our parent company has the ability to help you with ad designs specifically tailored to your needs and the requirements of the internet and our website. Our rates are reasonable and we have 10 years of experience in this medium.

Banner and Showcase Web Ads

• All shapes and sizes can be created to give your campaign a cohesive and targetted look and feel.
• Animations, flash and even 3-D effects can be created based on your product knowledge and our experience.

3-D Product Visualizations

• Stunning photorealistic 3D computer models of your products for visualization and promotion.
• Products come to life over the web, on a CD or within presentations.
• A long lasting impression of the product can be established in the viewers mind as the direct interaction creates an emotional link between the viewer and the product.

Recomendations for Ad Design & Content

Based on our years of experience with Internet ad formats, here are a few recommendations to consider:

• Include the words "Click Here" on all graphic ads (banners, hot spots, tiles etc.) and graphic links in showcase ads.
• Optimize graphic ads to minimize file size to 15K or so to ensure the ad loads into the readers browser quickly. This is especially important in showcase ads.
• In showcase ads, include several products with links to specific pages on your website to allow readers to use the ad as an index to your products and services. Be sure to include some of your links "Above the fold" in showcase ads.
• Be straight forward with your message ... subtleties usually don't work. 
• Change your ads from time to time to attract familiar readers back to your website. They are probably your best fans.
• Login to read and analyze the statistics quite often and modify your ad campaign to improve performance or to reach a different customer. These are real numbers ... and HomeToys provides the flexibility ... so use them to your advantage.
• Treasure the contacts you receive via the Reader Information Service. These people filled in a lengthy form with personal information in order to receive more information about your products and services. If you have a dealer network, send them the contacts from their territory to follow up on.
• If you have an idea you'd like to try at HomeToys ... just ask. Many of the services we offer came about as a result of feedback from you ... our clients.